Who doesn’t love chips? New campaign for McCains

I was recently commissioned by Brand Opus to shoot a new campaign for McCains focusing on capturing the authentic and candid moments that happen between individuals both around the dinner table and further afield, highlighting the many ways in which food brings us all together. It was really important for the relationships between the people I was photographing to feel natural and so we set out to cast real families and friendship groups of all ages. 

This was a bit of a mammoth production photographing 7 different groups in 7 different locations across London over the course of 3 days, so thank you to everyone involved for all their hard work!

Using Format